The other 45 percent is split three ways and paid out in bitcoin. In-network advertisers still pay for impressions, but the websites earn only 55 percent of the profits. It replaces that with ads within the private Brave network, served up anonymously. In ad replacement mode, Brave will block most ads and all tracking embedding in website content. Once there are enough users who have downloaded Brave, they will offer two primary modes of operation: ad replacement and ad removal. Browsers, just like anyone else, are going to prioritize the one who pays them.īrave flips that model on its head to appeal to the growing number of web users who feel stalked and violated by excessive and intrusive browser tracking. Browsers are free, so they pay for all their operational costs by selling ads, essentially serving up you to the advertisers. The “principal-agent conflict of interest” refers to the fact that browsers are the agents with one job – to serve up desired content to you, the principal. I view it as the Principal-Agent conflict of interest woven into the fabric of the web.” Some call it advertising, others privacy. “I contend that the threat we face is ancient and, at bottom, human. Eich announced the arrival of Brave by saying, “We are building a new browser and a connected private cloud service with anonymous ads,” Eich said.

The Philosophy Behind Braveīrave is the brainchild of Brendan Eich, one of the co-founders of Mozilla and the creator of the JavaScript language when he worked at Netscape. Being paid to surf has been the dream of many web aficionados and Brave promises to make it real. If Brave users agree to replace those ads with anonymous ads from the Brave network, the user will be paid in bitcoin. Brave is built on the promise of faster load times and better privacy protection by blocking web trackers and targeted ads. Brave burst onto the scene at the start of 2016, positioning itself as the latest battleground in the war between ad producers and ad blockers. The new Brave web browser is trying to do something radically different with your boring old browser.

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